Since 1898, our history has been written by passionate people who create innovative products in tune with popular culture and made to accompany life.
"Our spirit of innovation takes mobility further to bring people closer."
« A company’s Purpose is both its roots and its North Star. The roots are what give a company depth and stability, and the North Star is the ‘desirable future’ towards which all energy is turned. »
Jean-Dominique Senard
Chairman of the Board of Directors
Presented on 23 April 2021 at the Group's Annual General Meeting, our statement of Purpose was developed jointly by all our employees and stakeholders. This statement reflects the ambition and meaning of the Group's collective project in France and internationally.
“At the beating heart of innovation” reflects the generous, human side of the Group, as well as the creativity, and technical expertise of our workforce.
We are caring, believing in responsible progress that respects everyone.
We do this because mobility is a source of fulfilment and a freedom.
We believe that this freedom goes hand in hand with preserving the planet and living better together.
That’s why we challenge ourselves to limit our impact on the climate and on resources, and to make mobility more inclusive and safer for everyone.
We are daring, embracing the future with optimism.
We are a place where people can be themselves, playing their part in a shared adventure. We are proud of our diversity, our French roots, and of our international presence which makes us open to the world.
We are strengthened by the Alliance and by the constructive relationships we forge with our partners.
From our very beginning, our spirit of innovation has taken us further, creating value, anticipating mobility needs and bringing people closer.
A committee for our corporate purpose
To nurture its corporate purpose, the Group wanted to do more than simply setting up a Stakeholder Committee, so it founded a specific Purpose Committee. Made up of leading international figures from a wide range of fieldsand areas of expertise, the committee will inform the work of the Board of Directors through its analyses and recommendations on Group strategy.