First reaction may come from Laurens van den Acker, Senior Vice President Corporate Design: “Renault Design must remain attentive and open-minded at all times. We need to be attentive to new trends in order to stay ahead of the game, while an open-mind that embraces all sectors of activity is necessary to inspire innovation. There are numerous bridges between the work of Ross Lovegrove – which combines beauty and intelligence thanks to an approach inspired by the living, natural world – and the strategy we have been working on for three years now at Renault, producing designs that are sensuous, based on simple emotions and close to the public. Twin’Z provided us with the ideal opportunity to place the process of automotive design under a different spotlight, a process which straddles the boundary between the world of the automobile and that of furniture. For this mission, we called on the creative input of one of today’s most talented designers, and the Milan Show provided us with the ideal setting in which to reveal our latest concept car.”
As the ‘Play’ petal of Renault Design’s life-cycle ‘flower’, Twin’Z is the latest concept car in the programme which sets out to illustrate Renault’s new design strategy through parallels with threshold phases of human existence. Twin’Z is a fun, modern, artistic take on the city-car which plays on emotions and excites the senses. It draws its inspiration from the heritage of some of the brand’s most emblematic models, such as the Renault 5 and Renault Twingo. The Twin’Z is an all-electric car with rear-wheel drive and a rear-mounted motor.
Renault invited British designer Ross Lovegrove to add some design flourishes and the result is an arresting blend of technology and refinement. Ross Lovegrove was given a free hand to imagine a cabin that is truly occupant-friendly. This project eloquently illustrates the many possible sources of inspiration that can drive Design and represents an original approach to the city-car.
Ross Lovegrove’s personal vision of the automobile takes its inspiration from the world of nature, and the result combines an unprecedented play on light and organic forms to make Z28RL an endearing, almost living object.
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