With WATT, Groupe Renault is experimenting with a new way to tell its story, to spark conversation, enhance relationships and listen to the online target market. That market has its eye on the future and an interest in new forms of mobility that are connected, shared, autonomous and above all sustainable. It will be cosmopolitan and culturally diverse too since WATT will be speaking in English with users from across the world. With this innovative, direct communication device we can reach and inform journalists as well as the general public and industry observers.
WATT – What?
WATT is a chatbot conceived up by Groupe Renault in partnership with JAM. It’s chat as in online chat and bot as in robot. This chatbot, also known as a conversational agent, will be installed on Groupe Renault’s Facebook Messenger page and free for anyone to use, be they customers, journalists, staff, car fans or just anyone curious to know more about future mobility. All they need to do is sign up.
Groupe Renault thus becomes a bona-fide media outlet by offering an engaging experiment in social interaction based on the power of conversation. But not just any old conversation. WATT will come across as relaxed, educational and fun and it will be keen to find out more about each person’s knowledge and preferences.
WATT - Why?
Groupe Renault chose to name this new kind of assistant WATT for two reasons.
First, WATT is there to answer questions (WHAT…?).
Also, as the pioneer and expert in electric mobility in Europe, Groupe Renault likes words which echo its commitment to electricity and electrification. So WATT was perfect!
WATT – yes, but what does it actually say?
WATT is a chatbot expert in questions about the future of mobility.
From smart cities to the electrification of the Renault range, and current innovations in the automotive industry, it will provide a window into the sector’s latest trends and news.
WATT time is it? Time for a chat with our new chatbot!
And you can meet it here: http://m.me/grouperenault
The next session, scheduled for the beginning of July, will allow us to discuss the 'tech to tech' links between the hybrid engine of our F1 and the E-TECH Hybrid engine of our production models.
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