A ‘D’ and a ‘C’, two letters dressed in white, joined together, forming a union at the heart of a black grille. Dacia’s new ‘Dacia Link’ emblem, as seen on the front end of its vehicles, perfectly symbolises where the brand is headed in terms of colours and materials. Bold choices that hone in even more on the brand’s ‘philosophical markers’: essential and simple, but looking for adventure. How does is that reflected in the brand’s current line-up? What does it mean for future models? Helene, Lead Designer in charge of Colours and Materials talks us through decision-making process and gives us an exclusive glimpse of some still unreleased material.
Dacia vehicles exude adventure, family trips into the great outdoors, freedom, fun and togetherness. Why so? Because they are designed to express sturdiness, simplicity, longevity, and spaciousness, all thanks to bold choices in terms of materials and colours that are themselves directly inspired by nature.