Its ambition? To conquer new territory based on a unique and particularly effective business model, with a wider range that always focuses on essential customer needs. And all this whilst extending markets and products, especially in segment C. The Bigster Concept, unveiled in January 2021 at the presentation of the Renaulution strategic plan, heralds the broadening out of the Dacia range to new horizons.
Dacia will always be Dacia and will continue to offer reliable models that make sense to the customers, the smart purchase that gives best value for money. With the creation of the Dacia/LADA business unit, we will make the most of the CMF-B modular platform, increase our efficiency and improve the quality, competitiveness, and appeal of our products still further. So we have everything to hand to reach the highest peaks. The Bigster Concept shows us the way.
Denis Le Vot, CEO Dacia and LADA brands, speaking at the presentation of the strategic plan.