This work is based on a sound library of recorded sound effects. To embody compassion and to create attractive sounds, nature very quickly became the main source of inspiration. "We worked with a palette of sounds inspired by nature: pieces of wood rubbing together, percussive sounds, seeds pouring, drops of water, etc."
Next, these sound materials are stylised and mixed using sound processing software, then tested on target users who share their perceptions. This sound might be judged too ‘dark’ or too ‘sharp’, that one too ‘plastic’ or too ‘musical’.
Depending on user feedback, the sounds are reworked, sculpted, contoured, trimmed, etc., while making sure that they match the previously agreed strategy, based on caring and on the initial specifications. All this in close collaboration with other departments such as Product, Engineering and Marketing.
The total makeover of sound design for future Renault vehicles is close to completion. The result can be heard in new models in the range from next year.