Scénic first appeared in 1996 – as Megane Scénic at the time – and is widely regarded as the first compact MPV in European automotive history. It was named to spark the desire to travel and explore the world outside. Its first four generations came with the same built-in upsides: they were all roomy, packed with useful technology and eminently safe. And so will the next one: Renault has chosen to name its future all-electric family vehicle All-new Scénic E-Tech electric, it will be all of the above, and it will be radically reinvented. Sylvia, the head of naming strategy at the Renault brand’s Global Marketing department, told us about the car and how it has changed over the years. Everything about it is new, except the name.
In the 1990s, Renault’s reputation as a brand that made cars for life and living was at its peak. It had introduced Espace, its high-end MPV, in 1984, then its city-friendly Twingo in 1993. And Scénic was about to take it to the next level with the first compact MPV for families on the market. The concept car was unveiled in 1991 at the Frankfurt Motor Show and the road-going version reached dealerships in 1996. It was designed from the inside out for every passenger’s well-being, and named Megane Scénic at the time. It was a cocoon for cross-country travel, pioneering, safe, comfortable and friendly, its modularity was out of this world, it was full of trailblazing technology and its windows were larger than life. Its design, in other words, was in a class by itself and geared for memorable experiences on the road.