Pushing back the boundaries of commercial vehicle customisation by turning a Master into a “sound truck”, a fully functional professional recording studio on wheels – that was the challenge facing Renault and its partners as part of the Give Me 5 CSR initiative designed to provide a mobile rap springboard for young people and make music production accessible to as many people as possible. Time to join the main project stakeholders for a look back at the steps they took and the challenges they faced in creating this bespoke vehicle.
There’s a profession for every passion, and a special-purpose commercial vehicle for every profession. Musical creation is no exception, as proven by the “sound truck” created as part of the Give Me 5 programme. In spring 2023, a mobile springboard initiative gave five talented finalists the opportunity to record in professional conditions – in a mobile recording studio. When developing a Master‑based vehicle for this purpose, Renault worked with two partners, one specialised in architectural acoustics and the other in bodywork – Red House and PROCAR. This highly challenging, unique conversion initiative resulted in the Master “sound truck”, hailed as a new symbol of Renault’s innovation and expertise in the field of commercial vehicle customisation.
When challenges set the tone for a musical adventure
Renault’s commercial vehicles, design and marketing teams decided to pool their talents to help other people showcase theirs. Before they could turn a “basic” Renault Master into a fully functional mobile recording studio (i.e. a sound truck), they needed to have a clear understanding of the project needs and requirements. “We had lots of requirements relating to the construction of the vehicle as it would be touring around the country. It needed to house a professional recording studio, weigh less than 3.5 tonnes so it could be driven with a standard category B licence, be built using eco-responsible materials and, above all else, align with the brand’s DNA,” says Annejela Royoux, Image & Sponsoring Partnerships Manager within Renault’s Marketing Department.