Artist, songwriter and author, electronica pioneer and technology aficionado Jean-Michel Jarre has joined forces with Renault, along with Ircam and the Group’s sound design teams, to develop two types of sounds for the brand’s future electric vehicles: VSPs (Vehicle Sounds for Pedestrians) and the Welcome sound sequence (which plays when you sit in the car).
This series on the story behind the sound design shows the work in progress and Jean-Michel Jarre’s contribution to it – as an artist as well as an engineer. It also shines a spotlight on an amazing human adventure, and the goals and challenges surrounding sound design, during the countdown to reveal the sounds that will enhance Renault’s next electric model.
The first of the four episodes – The conversation – is about how this project is an opportunity for the Renault brand to underline its singular identity through its vehicles’ sounds.