Clinic tests: voice of customers
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During surveys known as “clinic tests”, potential customers are given the chance to discover the first prototype of a future vehicle in total secrecy. Clinic tests are therefore an opportunity for Renault project teams to identify people’s first impressions, address their opinions and reach an important verdict three years ahead of the launch of a new vehicle. For teams at a carmaker like Renault, who have already been working on a project for months, it’s a decisive moment that enables them to check that the value created by the vehicle is fully picked up on by potential customers. Céline, Customer Intelligence Manager and customer insight expert for Renault Group, took us behind the scenes to unveil some of the mystery surrounding vehicle clinic tests.
BY STEPHANE LAROCHE

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When you have been working on a future vehicle for over two years, you’re excited to present it to potential customers and see if they appreciate your efforts!
Clinic tests, a study that can completely shift a project
Placing participants, teams (and vehicles) in the best conditions
Trial outcomes that are tricky to hear or incorporate into the project
Clinic tests that reveal the changing scope of the automotive industry
Recent clinic tests taken to prepare to mount an offensive for a product announced a year ago as part of the Renaulution revealed customers’ growing concerns regarding electric and electrified vehicles – How quickly will charging infrastructure be rolled out more widely? How and where can you charge? How much does charging cost? Etc. Participants are asking questions about their new hopes for these services, in addition to the more classic expectations they have of these vehicles.