That said, Metallic Alpine Blue – long referred to as RE331 – was not the only blue that Alpine customers were able to specify, since the catalogue also listed Metallic Azur Blue, Metallic Acier Blue, Metallic Pacifique Blue and Metallic Estoril Blue as possibilities, amongst others.
“There was never really a single Alpine Blue,” observes Antony Villain. “Back in the day, there was also a variety of yellows and reds and oranges.” Interestingly, the colour of the last A110 to roll off the line at Alpine’s Dieppe plant in Normandy, in 1977, was a splendid Metallic Normand Green!
It was the French berlinette’s success in motorsport (along with the option’s attractive price!) that made metallic blue such a resounding hit with buyers. “In the 1980s, a considerable number of Alpines that weren’t originally blue were repainted by their owners,” smiles Antony Villain. In fact, there are more blue A110s around now than there were at the time, when metallic blue accounted for just 30 percent of orders!