An even more iconic diamond
For Gilles Vidal, the diamond fundamentally embodies Renault. To preserve this universal geometric shape was an obvious choice. "We have rethought it to become more iconic, simple and meaningful, a true timeless signature, without superfluous effects or colors, with a contemporary takeover of the lines, an essential part of our graphic heritage,"
he explains. Renault has already used the line to iconize its logo.
In 1946, 1959 and 1972. But, far from giving into any fashion, Gilles Vidal explains that "with the line, it is a question of telling a story, that of a symbiosis, a cycle, a path between two lozenges which are intertwined by an optical effect, creating a complementarity and the impression of continuous movement." More than the treatment, it is the drawing, which is highly characterized, that is remarkable.
Uncluttered, with no signature or typography, this new logo has been designed to live in movement. The flat treatment facilitates its animation, for example on video or digital media, but also on vehicles, for their welcome sequence. This new logo will be gradually applied to Renault vehicles. It will proudly appear on those to be launched next year. "By 2024, the entire Renault range will carry this new emblem," concludes Gilles Vidal.