"Feeling at home is what I'm looking for too, and what I've been developing for 20 to 25 years in my job. When, after hours and hours of drawings and tests, you can recreate and give that impression, you've won everything.
Tristan Auer, interior designer and architect
Humanized Tech: technology at the service of the user
Technology in vehicles is now ubiquitous. ADAS (driver assistance systems) have become essential to guarantee maximum safety for passengers. Multimedia systems such as Renault's OpenR Link (based on Android Automotive and featuring the Google ecosystem) have become popular by making journeys easier and more fluid. However, Gilles Vidal believes that it’s also important to strike the right balance between technology and experience, so as not to interrupt the driver's attention and peace of mind. This idea is summed up in Renault vehicles with the expression "Humanized Tech": technology is not simply a gadget to show off flashy innovations but is applied with care to create a new on-board experience that genuinely improves the comfort and safety of drivers and passengers. In fact, this is the very DNA of Renault's motto ‘voiture à vivre’ or 'cars for living', which has always sought to make the best technology accessible to all.
The challenge of this humanized technology is also to find the right balance between the digital and the physical, at the crossroads between the pixel and the natural fiber. This stance on technology becomes a common thread in the user experience offered by Renault’s design team. For example, being able to change the temperature in the vehicle using a physical button rather going through a screen, or being in contact with natural, sustainable materials such as hemp and linen rather than artificial ones. This perfect equilibrium between technology and physical objects is the mission of automotive design today.