Dacia is once again shaking up the rule book. This time, by changing its visual identity. Increasingly assertive and authentic, the brand embraces symbols of simplicity and sturdiness with a brand-new logo and emblem, and an additional new colour palette that evokes the great outdoors and wide-open spaces. A powerfully contemporary vision of Dacia's values and DNA, with an ‘outdoors’ feel, it expresses the essence of modernity: reconnecting with one’s environment and sharing simple pleasures with one’s loved ones. David, head of Dacia’s Studio Design, and Julie, Lead Designer in charge of visual identity, explain how they created the new design and the steps they took to get there.