Renault has just announced the name of its future upmarket SUV coupe, Rafale. To define this model and its universally impressive presence and bold design, a distinct and exciting name with a sense of daring was required. But what history and symbolism does the name ‘Rafale’ hold at Renault? Sylvia, Model-naming Strategy Manager at the Renault Global Marketing Department, told us more about the choice of name before the future model swoops in.
At Renault, names often convey symbolic meaning, a sense of history, or even sometimes both, at the same time. And that is the case with ‘Rafale’, a name that alludes to a past sometimes forgotten and, in one word, sums up the positioning, image and design of the future SUV coupe that will embody Renault’s upmarket range in just a few weeks’ time. Sylvia told us more.