Renault Symbioz. The new name of the Renault’s upcoming compact and family SUV. The dictionary states that ‘symbiosis’ is the lasting, biological, and mutually beneficial relationship between two living organisms. When applied to the relationship between a vehicle and its passengers, this aptly describes the positioning of Renault’s new compact family car. How so? Sylvia dos Santos, Head of Naming Strategy at the Renault Global Marketing Department, sheds light on the name’s origins.
Austral, Rafale, and now Symbioz. An original model calls for an equally original name. The name given to Renault’s new compact, family SUV – to be unveiled in spring 2024 – was not plucked out of thin air. It is rather quite meaningful and symbolic.