Alpine 70 years, Episode 4: Alpine’s exalting experience
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When he stepped out of one his creations after a swift run through mountains roads, Alpine founder Jean Rédélé had a habit of saying: ‘I had a lot of fun’. This notion of driving pleasure has become a strong through line for the Alpine teams. The fourth episode in the ‘Alpine, 70 years’ series, launched in March to celebrate the brand’s anniversary is dedicated to this state of mind. It focuses on sensations and looks at the different ways in which the Alpine experience is felt by both drivers and fans of the brand.
Sensations as a source of inspiration
Naturally, driving sensations take pole position through the testimony of Laurent Hurgon, the Alpine Cars test driver, who is also a regular competitor in the French and European Championships in the GT4 category in an A110. Involved in the development of all models of the brand, he actively contributes to making the ‘exhilarating experience’ promised by Alpine a tangible reality.
« We want to pass on to our customers the pleasure we’ve taken in developing our vehicles.”
Laurent Hurgon
Test Driver, Alpine Cars
At Alpine, an experience that goes beyond the car itself
But the Alpine experience is not limited to the cockpit. It's a whole exhilarating world deployed around the brand. Antonino Labate, VP Sales, Marketing and Customer Experience, describes the various facets of the Alpine experience with with precision and conviction.
« Driving is just the beginning. Our aim is to create a multi-sensory experience complete with moments that connect us emotionally with our fans. »
Antonino Labate
VP Sales, Marketing & Customer Experience, Alpine Cars
