Dacia InNature 2025: the ultimate outdoor experience 

A roadtrip of authenticity and innovation

Each year, Dacia InNature reinvents car test drives by going off the beaten path. No more press conferences or closed circuits! Here, the experience is lived and shared. For this third edition, the destination was the Aravis mountain range, just an hour’s drive from Geneva, in a spectacular setting facing Mont Blanc. The Mayères Refuge, perched at 1,580 meters, hosted participants for a 24-hour immersion. On the program: bivouacking, camaraderie, and a nature-filled road trip.

Guests—journalists from ten European countries (France, Italy, Spain, Belgium, Switzerland, Austria, Germany, the UK, Romania and The Netherlands)—got behind the wheel of the Bigster 4x4 to reach the campsite. The goal of the event was to show that you can enjoy an exciting adventure without excess, thanks to smart, simple, and accessible mobility.

And the journalists certainly appreciated the experience. As Dennis Schneider (Carwing.ch), a Swiss journalist, put it: “It was fun to sleep under the stars (thanks to its panoramic roof) in the Bigster… in this beautiful mountain landscape. And driving up the mountain with a 4x4 on gravel is true freedom.”

InNature with the Sleep Pack :sleep wherever you want

The true star of the experience, the Sleep Pack is much more than just an accessory. This clever module, designed to transform the rear of your vehicle into a comfortable sleeping area, perfectly embodies the Dacia spirit: simple, practical, and affordable.

Available on the Dacia Jogger, Duster, and now the Bigster, the Sleep Pack allows you to travel differently—completely independently, without relying on hotels or campsites. It’s a real asset for nature lovers, fans of wide open spaces, hiking enthusiasts, or anyone who enjoys life outdoors.

Julien Di Luigi (LinkedIn) shares: “Hello, today I’m taking you with me for a wild night—a night under an almost starry sky, a night in 190x130 format, a night lit by a few YouClip lights… in short, a night in Dacia’s Sleep Pack. Spoiler Alert: one night was way too short!”

Outdoor charm : Dacia, the 100% outdoor brand

Dacia practices what it preaches. Its adventure-loving teams design vehicles and equipment made to simplify everyday adventures—without unnecessary frills.

The brand’s three core values—robust & outdoor, eco-smart, and essential & cool—are fully embodied in the Dacia InNature experience:

• Robust & Outdoor: With the Bigster 4x4, rocky paths become accessible. The Sleep Pack, blackout blinds, roof rack, YouClip system, and tailgate tent all demonstrate that every accessory serves a real purpose and is built to last.
• Eco-Smart: Say goodbye to superfluous gear. At Dacia, essentials are optimized. The Sleep Pack, for example, meets the same need as a camper van: the freedom to stop wherever and whenever you want.
• Essential & Cool: The experience is designed to be shared. Campfires, meals under the stars, panoramic views through the sunroof… everything is in place to create a simple yet memorable moment.

Olivier Duhautoy (L’Argus) highlights the philosophy behind Dacia InNature’s equipment and its value for customers:

“It’s the first time a carmaker has designed and produced a setup that transforms your car into a minivan—or more modestly, a bedroom. It’s your everyday vehicle that can occasionally become a minivan, letting you head off on an adventure without investing in an expensive van… that you’d only use a few weeks a year.”

Whether in the mountains or on the road, Dacia proves that you can live fully with little—as long as you have what truly matters. And the brand made that clear during the 2025 edition of Dacia InNature, which felt more like a deep dive into nature than a traditional car test drive. Simply put.