Foundation Renault
The Renault logo on display at the Vasarely Foundation
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To mark the 100th anniversary of the Diamond, the iconic logo of its historic brand, Renault Group takes over the Vasarely Foundation in Aix-en-Provence with the exhibition “Dialogues with the Diamond.” Presented from October 31, 2025 to May 3, 2026, the exhibition brings together three contemporary artists in dialogue with the work of Victor Vasarely. This project is part of a long-standing history: that of an automobile manufacturer that has maintained close ties with artists and contemporary creation for nearly a century.
A history of art deeply connected to industry
At Renault, the story of art begins neither in a museum nor in a boardroom. It begins in a factory. In the 1930s, Robert Doisneau photographed everyday life in Billancourt. Later, Arman composed works using automobile parts salvaged from the factory; Erró fused masterpieces by great masters with fragments of the Renault 5; and in 1972, Victor Vasarely redesigned Renault’s diamond logo. These collaborations shaped a singular collection, born from the dialogue between art and industry.
Renault Group has chosen to extend this story with the creation, in 2024, of the Renault Fund for Art and Culture. Its objective: to preserve this heritage while supporting contemporary art, particularly street art, in a spirit of transmission and experimentation.
“Art at Renault has always been shaped through exchange. Artists come to work with our teams, in production sites, under real constraints. This is what makes these collaborations so distinctive.”
Sophie Meli
Director of art & philanthropy projects, Renault Group
The Renault Diamond as a unifying thread
It is within this context that the exhibition “Dialogues with the Diamond” is presented at the Vasarely Foundation in Aix-en-Provence. An ideal playground for exploring notions of form, color and perception..
The geometry of the diamond naturally asserts itself as the starting point. Present both in Vasarely’s work and in Renault’s graphic identity, it spans eras and uses.
“The Diamond is part of the Group’s history, but also of art history. When Vasarely redesigned it in 1972, he gave it a true heritage dimension. Renault would in fact keep it for 20 years,” says Sophie Meli.
Conceived by curator Karim Boukercha, the exhibition is based on a simple principle: inviting contemporary artists to engage in dialogue with the legacy of Renault’s diamond, without nostalgia or excessive reverence. The result is a journey combining immersive installations, monumental works and site-specific interventions.
From left to right, Arthur Dorval, Olivier Swiz and Sébastien Preschoux
A highlight of the visit is the exceptional opening of Victor Vasarely’s personal office, usually closed to the public. Transformed into a collective installation, this intimate space becomes a shared site of creation, where mural painting, wire-line compositions and optical play converge.
salle 14H
Bassin – Sébastien Preschoux
Three artists, three contemporary voices, in the footsteps of Victor Vasarely
Olivier Swiz, urban rigor
Emerging from graffiti, Olivier Swiz has developed a visual language informed by geometry and constructivism. He deconstructs forms, plays with repetition and rhythm, and composes abstract architectures that engage directly with space. At the Vasarely Foundation, his work resonates with the urban environment as much as with the site’s architecture.
Sébastien Preschoux, tracing movement
Influenced by the Bauhaus and Op Art, Sébastien Preschoux works with line, thread and light. His wire installations create subtle vibratory effects, altering the viewer’s perception as they move through space. A sensitive, minimalist approach that naturally resonates with the Vasarely universe.
Arthur Dorval, color and depth
With his Geometric Blooms, Arthur Dorval has been exploring for over a decade the relationships between form, color and volume. Positioned midway between painting and sculpture, his works play with optical illusions and depth, extending the legacy of Op Art through a distinctly contemporary language.
An exhibition in continuity with this legacy
By bringing together these three artists at the Vasarely Foundation in Aix-en-Provence, around the work of this iconic artist, Dialogues with the Diamond extends a shared vision of art: an art accessible to all, conceived for public space and for the passerby’s gaze. An art discovered by walking, by moving, by taking the time to look.“
“This exhibition is truly a dialogue, in the simplest sense of the word. Between generations of artists, between a place and the works, between our history and the roadmap of the Renault Fund for Art and Culture,” says Sophie Meli.
Beyond the Renault brand logo, the diamond becomes more than an emblem; it becomes a symbol. Through this exhibition, Renault Group reaffirms that innovation, whether artistic or industrial, is always written through movement, experimentation and curiosity.
At the Vasarely Foundation, the Diamond moves from one room to another, shifting in scale, material and rhythm. Dialogues with the Diamond offers a contemporary perspective on a century-old symbol, without nostalgia or grand statements. An exhibition to be discovered by taking the time to look, to feel and to be surprised. The Renault logo still holds many secrets.
