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Alpine, at the forefront of sports innovation

Since its founding in 1955, Alpine has established a strong reputation for its French sports cars. Building on the heritage and expertise of its historic plant in Dieppe and the engineering expertise of Alpine Racing and Alpine Cars, it embodies automotive excellence and innovation within the Group.
As a Business Unit that generates its own resources, Alpine believes that motorsport has a role to play in accelerating the development of technologies for low-carbon mobility.
2024 marks a turning point in Alpine's ambitions with the inauguration of its all-electric "Dream Garage" with the A290, the sporty city car, then followed by the A390, the sport fastback, in 2025

01

Legendary driving pleasure

Alpine was founded in 1955 by Jean Rédélé, an entrepreneur with a passion for motorsports. The brand is built on three cornerstones: agility, elegance and competitive spirit, with cars designed by drivers for all those looking to conquer the asphalt. The Alpine legend is built on historic victories and an absolute commitment to sport.

This thinking is reflected in the current range, starting with the dynamic and agile A110. The brand’s timeless DNA is also visible in the variants of this model, whether Grand Tourers like the A110 GT or Performance cars like the A110 S and A110 R.

02

A dream garage of 100% electric sports cars

Today, Alpine is reinventing itself with models that are still sporty but now 100% electric. The first cars in this ‘dream garage’ will be the A290 city car, the A390 sport fastback and the future A110. The range will subsequently be expanded with an A110-based convertible, a new version of the legendary A310, a 2+2 seater coupé. Seven electric models in all are scheduled to join the range by 2030.

03

Focus on international expansion

Rising to the challenges of the future, Alpine is building a global range of all-electric vehicles. Building on its APP (Alpine Performance Platform), developed in-house, Alpine will deliver vehicles that are true to its DNA of agility and sporting performance, made for all markets.

APP Alpine
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04

Driving innovation

Alpine is the Group’s brand dedicated to innovative, authentic and exclusive sports cars. As an innovation lab, Alpine develops its own technologies, such as the hydrogen internal combustion engine.
The Alpenglow Hy6, equipped with a 740-horsepower hydrogen-powered V6 biturbo engine, is the perfect illustration of this. This visionary vehicle demonstrates Alpine’s ability to combine high-performance sports driving with decarbonization, offering a new perspective for sports cars and motorsports, with technological expertise that positions Alpine as a trailblazer in the industry.

05

Motorsport: Alpine in the race

Since 2021, Alpine has been active in motorsport through the BWT Alpine F1 Team and the Alpine Endurance Team (FIA WEC championship, Hypercar category) as well as the Alpine Elf Europa Cup. It is also present through the A110 in versions specially designed for GT4 and Rally events.

06

Rac(H)er: a programme to promote equal opportunities

The Rac(h)er programme was set up in 2022 to bring more women into the world of motorsports in all areas, from technical functions to racing. To this end, Alpine set up the Human High-Performance Centre at Enstone, with a training programme focused on drivers and sporting performance. Through the Rac(H)er programme, Alpine is committed to promoting inclusion and diversity among its employees with one clear goal: to see 30% of women in the workforce within the next five years, compared with 12% in 2022.

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Portrait de Philippe Krief, directeur général d'Alpine

“Alpine is the brand for people with a passion for motorsports and technology. It is a brand of excellence, building on a magnificent heritage to deliver a promise of advanced performance on the road and on the track, compatible with ambitious decarbonisation targets. Alpine is a brand with impressive assets: a first-class engineering centre, unique manufacturing expertise, an expanding distribution network, and the prestige and recognition associated with its presence at the very highest level of motorsports”

Philippe Krief

CEO Alpine

Alpine in figures

Overview of Alpine vehicles

Five centres of excellence

The history of Alpine

From its founding in 1955 to its rebirth and debut in Formula 1 racing, relive the history of the brand.

Join the Alpine teams

Our purpose at Alpine is turn our passion into success on the road and on the racetrack. We are committed to creating an inclusive working environment where everyone can express their talents. We make sure that every member of the team has access to the best career opportunities and is able to grow their skills in order to achieve their ambitions. Building the fastest cars is a team effort, and we are always looking for teammates who share our passion for performance and racing.