Dacia
simply the essentials

Dacia is all about the essentials. It is constantly expanding its promise of affordability and simplicity to deliver the best value for money on the market.
Turning industry trends on their head, Dacia considers price as the starting point. The brand optimises cost at every stage, from design to production and marketing, enabling customers to acquire a new vehicle without sacrificing all the rest.

Dacia at the 2026 Paris Motor Show

From October 12 to 18, Dacia unveil two world premieres marking a new stage in its development. The new Spring, second generation of the brand’s iconic electric vehicle, and Striker, a new C-segment crossover, embody the acceleration of its electrification offensive. The brand also showcase its new hybrid powertrains on Sandero, Sandero Stepway, Jogger, Duster and Bigster.

Watch the replay of the press conference

Essential and cool, a Dacia combinaison

Dacia cars are spacious, practical, modular, and functional too. They ship with a range of clever and essential features, including towbars, organisers, induction chargers or an ingenious system of modular roof bars.

The brand is also developing digital solutions, such as Media Control, to make life easier for users.

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Cars built to last

Cars designed to withstand the test of time and the rigours of off-road driving, whatever the terrain.
To make sure that the new vehicles developed by Dacia meet the required standard, two laboratories at the Titu Technical Centre in Romania conduct accelerated ageing tests in a range of weather conditions.

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Dacia, the eco-smart choice

Dacia solutions are both economical and sustainable. Dacia Spring, the most affordable electric city car on the market, reflects this approach. By focusing on essentials rather than excess , Dacia is able to use fewer resources, select sustainable materials and build cars that are lighter and more fuel-efficienct. The brand also includes dual-fuel petrol/LPG vehicles across its range of passenger cars. Economical to buy and to use, and more sustainable, LPG is a winning solution.

Dacia Hipster Concept:
the popular car of tomorrow

Dacia Hipster Concept is an alternative vision of electric mobility: ultra‑affordable, ultra‑essential, in true Dacia style. Designed from a blank page to invent the popular electric car of tomorrow, Dacia Hipster Concept breaks automotive conventions and embodies the brand’s vision of making electric mobility accessible to as many people as possible. It offers four real seats and a modular trunk in a vehicle measuring only 3 meters long, 1.53 m high, and 1.55 m wide.

Dacia Hipster Concept:<br />
the popular car of tomorrow image

Promoting mobility for all

Through its inclusive mobility services, Dacia is seeking to bring new vehicles within the reach of people who need them for personal or professional purposes, but who are unable to afford them.

Dacia in figures

million

vehicles sold

SINCE 2004

SUV

in the retail market: Bigster

IN 2025

Europe's vehicle

across all channels: Sandero

IN 2025

Discover the Dacia range

New Dacia Striker

A robust, dynamic and affordable multi-energy crossover.

Dacia Bigster

Bigster delivers more Dacia. This all-new vehicle makes C-SUV performance affordable once again.

Dacia Duster

Everything is new except the essentials: Duster remains the family SUV offering the best value for money in its class.

New Dacia Spring

A new design with new equipment, delivering value for money that is still on a par with the best.

Dacia Sandrider: heading for Dakar

Dacia entered its Sandrider prototype in the 2025 Dakar Rally and the FIA World Rally-Raid Championship.

Dacia Jogger hybrid 140

A new no-compromise hybrid with all the qualities of Jogger.

Dacia and futuREady

Brand Strategy

The ambitions of the Dacia brand for 2030 and its contribution to futuREady, Renault Group’s strategic plan.

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FutuREady

Renault Group’s strategic plan — its objectives, key pillars, and the Group’s ambition.

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Dacia

The history of Dacia

From its beginnings in Romania to the present day, discover how Dacia is challenging market rules in pursuit of its unchanging promise: to deliverr modern, reliable and affordable cars

Discover the history of the Dacia brand