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Dacia
simply the essentials

Dacia is all about the essentials. It is constantly expanding its promise of affordability and simplicity to deliver the best value for money on the market.
Turning industry trends on their head, Dacia considers price as the starting point. The brand optimises cost at every stage, from design to production and marketing, enabling customers to acquire a new vehicle without sacrificing all the rest.

01

Essential and cool, a Dacia combinaison

Dacia cars are spacious, practical, modular, and functional too. They ship with a range of clever and essential features, including towbars, organisers, induction chargers or an ingenious system of modular roof bars.

The brand is also developing digital solutions, such as Media Control, to make life easier for users.

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02

Cars built to last

Cars designed to withstand the test of time and the rigours of off-road driving, whatever the terrain.
To make sure that the new vehicles developed by Dacia meet the required standard, two laboratories at the Titu Technical Centre in Romania conduct accelerated ageing tests in a range of weather conditions.

dacia duster dans une route entourée d'arbre
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03

Dacia, the eco-smart choice

Dacia solutions are both economical and greener. Dacia Spring, the most affordable electric city car on the market, reflects this approach. By focusing on essentials rather than excess , Dacia is able to use fewer resources, select sustainable materials and build cars that are lighter and more fuel-efficienct. The brand also includes dual-fuel petrol/LPG vehicles across its range of passenger cars. Economical to buy and to use, and more ecological, LPG is a winning solution.

04

Manifesto concept car:
exploring the essentials of the future

Manifesto embodies the values of the Dacia brand, as a frugal, robust, compact, eco-smart and multi-purpose vehicle. A lightweight, silent and agile companion, open to the outside world, Manifesto is designed to leave the lightest of footprints in nature.
Sandrider was developed to test Dacia’s approach to essential design on the toughest terrain. It is a prototype inspired by Manifesto, specially designed for motorsports. In 2025, Sandrider will take part in the Dakar Rally and the World Rally-Raid Championship.

05

Promoting mobility for all

Through its inclusive mobility services, Dacia is seeking to bring new vehicles within the reach of people who need them for personal or professional purposes, but who are unable to afford them.

“Simplicity and honesty, those are the values of Dacia. We are committed to providing the right products at the right price. This is what we define as the most important. It’s as simple as that. »

Denis Le Vot

CEO Dacia

Dacia in figures

million

vehicles sold

SINCE 2004

Europe’s most popular electric vehicle

for retail sales in Europe: Dacia Spring

IN 2023

Europe’s most popular vehicle

for retail sales in Europe: Sandero

SINCE 2017

Discover the Dacia range

All-new Bigster: Dacia elevated essentials

All-New Bigster delivers more Dacia. This all-new vehicle makes C-SUV performance affordable once again.

New Dacia Duster

Everything is new except the essentials: Duster remains the family SUV offering the best value for money in its class.

New Dacia Spring

A new design with new equipment, delivering value for money that is still on a par with the best.

Dacia Sandrider: heading for Dakar

Dacia will be entering its Sandrider prototype in the Dakar Rally as well as in the World Rally-Raid Championship from 2025.

Dacia Jogger hybrid 140

A new no-compromise hybrid with all the qualities of Jogger.

Dacia

The history of Dacia

From its beginnings in Romania to the present day, discover how Dacia is challenging market rules in pursuit of its unchanging promise: to deliverr modern, reliable and affordable cars

Discover the history of the Dacia brand

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