Alpine, a brand at the forefront of innovation

Alpine's future begins with Alpenglow

Revealed at the 2022 Paris Motor Show, Alpenglow is much more than a concept car. It is a true manifesto for Alpine. A founding act of its ambitions and its development plan. A symbol that materializes the Renaulution project, before the arrival of the next three models of the "Dream Garage". Alpenglow embodies Alpine's strategy as a road car manufacturer, as a motor sport figure and as a socially responsible brand.

A true vector of emotion, creativity and elegance, Alpenglow paves the way for automotive and sporting excellence, heralding new sustainable solutions, including the use of hydrogen. This concept is the mother of all future Alpines through its design, technology and innovations, while respecting the brand's history. Alpenglow retains the authentic emotions of driving an Alpine, both on the road and on a circuit.

Alpine A110 range: four philosophies and as many emotions

Alpine offers a complete range around its iconic model: the A110.

The Alpine A110, the originelle, is the gateway into the Alpine universe. The car is light, lively and precise, and stays agile and vibrant in all circumstances.

The Alpine A110 GT is the range’s Grand Tourisme sport coupe. It’s a sports car for everyday and long-distance driving alike.

The Alpine A110 S, the Sport car pushes the cursor towards performance. It is uncannily gung-ho and packed with thrills and chills.

The New Alpine A110 R is the extreme version, lighter, sharper, even more inspired by motor racing, in a word more "radical". It is the ultimate expression of lightness and performance.

These four versions, all intensely Alpine, each have their own identity and their own territory. In their own way, they offer four different yet authentically Alpine driving experiences.

The saga of the Alpine brand

In 1955, Jean Rédélé founded Alpine by imagining simple but innovative cars for the time, in particular by the visionary choice on composite materials.

In 1962, the brand imagined the unforgettable and original A110.

In the 1970s, Alpine made a name for itself in the world of motorsports and in 1973 became the first constructor to win the World Rally Championship.

Thanks to the history of the brand and their different victories, the cars with the arrowed A are considered as models of excellence and are still today references in the world of racing. Collectors, enthusiasts, or drivers, all dream of completing their dream garage with an Alpine.

Competition in its DNA

It is impossible to speak about Alpine without mentioning racing. Alpine was conceived by a race driver known for his rallying results in the 60s and 70s. The brand has left an indelible mark in all fields of motorsport. Among the accolades won are the World Rally Championship 1973 and the 24 Hours of Le Mans in 1978. Alpine is now present in motorsport through BWT Alpine F1 Team, Alpine Elf Europa Cup and Alpine Elf Endurance Team in partnership with Signatech, but also through cars specially designed for GT4 and Rally competitions. Signatech Alpine team won the World Endurance Championship in 2016 and 2019, and the Le Mans 24 Hours in 2016, 2018 and 2019 in the LMP2 category.
Alpine has been among the elite of the sport for the past two years in the Hypercar category, with two victories at Sebring and Monza, a podium at the 24 Hours of Le Mans and two runner-up finishes in the World Championship in 2021 and 2022. While developing its future LMDh for the 2024 season.

BWT Alpine F1 Team

From 2021, the BWT Alpine F1 team races against some of the most prestigious names in the automotive industry and is a part of the very exclusive club of full-fledged factory teams. In 2021, BWT Alpine F1 Team takes its first victory with Esteban Ocon at the Hungarian Grand Prix. In 2022, BWT Alpine F1 Team seals fourth place in FIA Formula 1 Constructors’ Championship. BWT Alpine F1 Team welcomes Pierre Gasly alongside Esteban Ocon from the 2023 FIA Formula 1 World Championship season.

Alpine Committed to Inclusion with Rac(H)er Program

Alpine launched the Rac(H)er Program for equal opportunity in all areas of the industry, from technical functions to racing. In addition to this program, Alpine creates a new Human High-Performance Centre in Enstone to develop a performance-based individual training programme for drivers and pursue its fight against bias and prejudices towards women.

One step ahead

Alpine’s next product generation - 100% electric cars - will leverage Groupe Renault’s latest innovations and will benefit from BWT Alpine F1 Team technology and expertise: aerodynamics,  efficient energy management, safety systems and connectivity solutions derived from F1’s high-performance in data analysis and processing that will bring a significant competitive advantage to the Alpine products.