Alpine: the power of lightness in the electric era
As the sportscar brand of the Group, Alpine blends performance, cutting‑edge innovation, heritage and motorsport prestige. For 70 years, since its foundation, its pursuit of lightness has shaped agile, distinctive and iconic cars. Guided by its three pillars, power of lightness, exhilarating performance and French savoir-faire, Alpine is opening a new chapter with the Group’s strategic plan futuREady, true to its vision: creating unique sports cars while embracing the electrification.
“Based on Alpine’s core principles, our future portfolio is structured around three distinct product blocks, each with a specific strategic role: Everyday Extraordinary with our Alpine A290 and A390; Special Projects, limited series opening the doors to exclusivity and personalization; Icons with our spearhead car, the Alpine A110.”
Growth levers
Lever 1: A comprehensive line‑up to support our ambitions
Alpine is preparing a major transformation of its vehicle line-up to fuel its expansion and strengthen its presence in the premium sports segment. This strategy is structured around three distinct product blocks, designed both to broaden the brand’s customer base and to consolidate its high‑end positioning:
The first pillar, Everyday Extraordinary, is embodied by the Alpine A290 hot hatch and the new Alpine A390 sport fastback. These models, volume and growth drivers, aim to introduce the Alpine experience to a wider audience making it attainable for anyone to enjoy a daily sporty driving pleasure.
The second pillar, Special Projects, opens the doors to exclusivity and personalization. Limited editions such as the A110 R Ultime illustrate this approach, elevating artisanal production, design and material excellence to the highest level.
Finally, the Icons pillar is anchored by the Alpine A110, the foundation of Alpine brand image, showcasing its technological leadership and its commitment to deliver high-technology products.
With this structured, and iconic line-up, Alpine relies on models designed to enable its expansion, enhance its visibility and attract a broader spectrum of customers.
Lever 2: Alpine Performance Platform - APP
The Alpine Performance Platform - APP is the new technological foundation that will enable the creation of the first Alpine electric sports cars capable of outperforming the best of today's combustion-engined rivals on the market. Designed to embody ‘the power of lightness’, it overcomes the major challenges of lightness, performance, design and electrification:
The structure is built on an advanced aluminum architecture offering lightness and modularity. Thanks to cutting‑edge technologies, Alpine achieves a weight target of around 1.5 tons, close to today's best combustion-engined rivals.
To preserve its iconic sporty look, Alpine adopts two 800V cell‑to‑pack battery packs, with high energy density cells, distributing the batteries between the front and rear for optimal balance, and faster charging.
The dual rear electric motors deliver high torque and precise control, reinforced by an advanced management system.
Electronical and mechanical integration is orchestrated by the Alpine Dynamic Module - ADM, the central brain of the car. It coordinates the entire system, from the thermal management to the e-motors, including brakes, steering and active aerodynamics.
Alpine Active Torque Vectoring – AATV - finely adjusts the force applied to each wheel to stabilize or engage further the vehicle and the driver, enhancing the feeling of lightness and agility.
The cockpit, inspired by Formula 1, places the driver as close to the road as possible, with a low-slung driving position and a vertical steering wheel for full immersion and engagement behind the wheel.
The Alpine Performance Platform - APP is also modular, enabling multiple body styles without compromising Alpine DNA.
With the Alpine Performance Platform - APP, Alpine lays the foundations for its future: a platform engineered for thrill, precision and excellence, true to its mission of creating the first true electric sports car capable of outperforming the best combustion-engined sports cars in the market today.
