Behind the steering wheel of my car, I feel confident in all situations
AVTOVAZ, the first Russian car manufacturer, was founded in 1966 in Togliatti. The first LADA has completely changed the automotive history of Russia. VAZ-2101 gave mobility to millions of people. In 1977, LADA 4X4, more commonly known as the LADA Niva, was launched. This model was produced in around 2.5 million units, including around 530,000 exported to over one hundred countries.
In the scope of the newly announced Groupe’s Renault Renaulution strategy, AVTOVAZ brings its strong business model and competitiveness to the newly introduced Dacia & LADA Business Unit. The launch of all new Niva in 2024 will definitively mark an important date for LADA in Russia but will also open new horizons for the brand.