Mobilize, draw me an experience
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Responding to the challenges and problems of travel in urban areas, designing a comprehensive experience, starting – not from the drawing board – but from the smartphone… This is how the EZ-1 Prototype was born: the realization of a mobility experience designed for the new needs of consumers, cities and operators. Patrick Lecharpy, Mobilize’s Design Director, looks back on this unprecedented ‘creative exploit’.
PAR GROUPE RENAULT

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It was the first time we were asked to imagine a mobility solution that would perfectly meet the new needs of users, cities and operators. A real challenge!

An unprecedented request, an unprecedented response
“Once we had all these elements, our mission was very clear,” says a smiling Patrick Lecharpy, “we had to create a vehicle that would provide a service that would meet all the needs of all customers for all possible uses. And, of course, it needed to look good!”
The Mobilize Design team boasts a major advantage: it is structured like a startup, made-up of creatives who use the city on a daily basis, tuned into the expectations of future customers and capable of expressing them in terms of experience and design.
Although local authorities and operators provided a lot of food for thought, Patrick Lecharpy wanted to go further and capture the new cultural and emotional forces of today.
The best approach was to send my team directly to the source, to get the most accurate information, on the ground.
The whole team got involved: some tested the existing offers while others experimented for a few months with all the different modes of shared transport.
Everyone then shared their feelings and observed uses with Eduardo, Interaction Designer, who then sketched the first storyboards. Little by little, the EZ-1 Prototype began to take shape...
A new experience in shared mobility
“This new approach allowed us to capitalize on all these experiences and, to our great surprise, move forward much faster in a very responsive and interactive way,” recalls Patrick Lecharpy.