China Guangzhou international automobile exhibition: three new vehicles unveiled
NEW KADJAR MAKES CHINA DEBUT
After revealing the international version of New Kadjar at the Paris Motor Show in October 2018, DRAC (Dongfeng Renault Automobile Company) last week unveiled the version for the Chinese market at the Guangzhou Motor Show. Enhanced on the design and providing equipment tailored for local needs, the New Kadjar offers young urban Chinese consumers extraordinary driving experience.
Reflecting the DNA of the Renault brand, New Kadjar features attractive and contemporary styling and offers even higher levels of safety and comfort. The exterior on both global and Chinese model achieves a new level of fashion and dynamism. The newly designed signature eagle-wing-styled sharp front grille combined with the C-shape LED light signature carried over from the Renault range delivers an impactful impression. With fluid lines, a shark-fin antenna, 3D taillights, and newly designed 18-inch diamond cut two-color wheels, the New Kadjar expertly combines fashion with the spirit of sport.
The New Kadjar is a DRAC masterpiece, integrating Renault’s design DNA with localized design concepts. From exterior to interior, it caters directly to the aesthetics and habits of Chinese, manifesting Renault’s ‘In China, for China’ strategy. Anthony Lo, Vice President of Exterior Design, Groupe Renault
The introduction of the New Kadjar model in China is part of a concerted effort by DRAC to deliver on its “2022 Vision” and also marks an important step in advancing its “In China, for China” strategy.
NEW JINBEI BRAND VEHICLES
between the Guangjing (red vehicle) and Lingkung EV models (white)
Michaël Dong, Vice-President and Commercial Director at RBJAC (Renault Brilliance Jinbei Automotive Company), and Thierry Aubry, Managing Director of RBJAC, unveiled two new models:
• The Lingkung EV is a fully-electric six-seater MPV. It is the very first electric LCV to be assembled by Jinbei.
• The Guangjing is a family and urban seven-seater SUV. With this vehicle, Jinbei inaugurates its entry into the SUV market – a major segment. These two models illustrate the renewal of the Jinbei brand and will be on the market next year. They were created specifically to adapt to the Chinese market and its regulations and offer all the quality of Alliance vehicles in terms of comfort, reliability and technology.
About the Renault-Brilliance-Jinbei Automotive Company joint venture
In December 2017, Groupe Renault and Brilliance China Automotive Holdings Limited (Brilliance) signed a contract for the formation of a joint venture to manufacture and sell light commercial vehicles (LCV) under the Jinbei, Renault and Huasong brands with the goal of achieving 150,000 sales annually by 2022 and an acceleration of electrifying powertrains.
About the Chinese LCV market
The Chinese LCV market forecast is for 3 million units per year, growing and moving rapidly. Increasing urbanization rate as well as an e-commerce explosion make new and optimized logistics as well as inner-city transportation schemes necessary for both people and goods. Urban last-mile delivery is expected to grow by 125% till 2030. China is also the biggest, fastest growing EV-market in the world.
